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Lab 301
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KS-SQI, PCSI
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Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
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2024
공지
"Full List of Publications"
Youjae Yi,
2024
229
"Mean-Centered Moderated Regression Models: A Reassessment of…"
Sang-June Park, Youjae Yi,
Seoul Journal of Business,
30:2,
35-52,
2024
LINK
228
"Measuring Service Quality Based on Consumers’ Evaluation of …"
Sang-June Park, Youjae Yi,
Total Quality Management & Business Excellence,
35:15-16,
1900-1913,
2024
LINK
227
"A Simple Technique Assessing Ordinal and Disordinal Interact…"
Sang-June Park, Youjae Yi,
Journal of Educational and Behavioral Statistics,
49:6,
912-929,
2024
LINK
226
"Mindsets and Mirrors: How Growth Mindsets Shape Anthropomorp…"
Qian Qian Chen, Youjae Yi,
Psychology & Marketing,
41:12,
3072-3090,
2024
LINK
225
"Brand Envy in Economic Disparity: Understanding and Mitigati…"
Hyuna Bak , Youjae Yi,
Journal of Business Research,
184,
114896,
2024
LINK
224
"The Human Touch vs. AI Efficiency: How Perceived Status, Eff…"
Sunhwa Choi, Youjae Yi, Xiaohong Zhao,
Journal of Retailing and Consumer Services,
81,
103969,
2024
LINK
223
"제품의 단점, 밝힐까? 숨길까? 경제 계층별 윤리 규범과 지각된 경제 이동성이 중고 시장에서의 윤리적 거래 …"
권용주, 이유재,
마케팅연구,
39:3,
77-98,
2024
LINK
222
"The Hidden Power of Shame: How Feelings of Ashamed Enhances …"
Jane So, Youjae Yi, Nidhi Agrawal,
International Journal of Advertising,
1-21,
2024
LINK
221
"Enhancing Customer Happiness Through Corporate Social Respon…"
Cheonglim Lee, Yongju Kwon, Youjae Yi,
Asia Marketing Journal,
25:4,
219-230,
2024
LINK
2023
220
"충동성과 탐닉기회의 상호작용이 탐닉소비에 미치는 영향: 목표 갈등과 부정정서의 연속적 매개효과를 중심으로"
박지혜, 이유재,
소비문화연구,
26:4,
153-170,
2023
LINK
219
"서비스 유형별 서비스 품질 차원이 고객만족에 미치는 영향: 실용적 vs. 쾌락적 서비스의 비교 연구"
이유재, 이청림,
서비스마케팅저널,
16:2,
5-23,
2023
LINK
218
"Multiplicative versus Additive Models in Measuring Service Q…"
Sang-June Park, Youjae Yi, Yeong-Ran Lee,
Total Quality Management & Business Excellence,
34:16,
2105-2123,
2023
LINK
217
"Assessing Differences between Simple Slopes in Simple Slopes…"
Sang-June Park, Youjae Yi,
Journal of Business Research,
168,
114204,
2023
LINK
216
"국내 온라인 서비스 품질 연구에 관한 종합적 고찰: 2001-2021년의 연구를 중심으로"
박현아, 이청림, 이유재,
마케팅연구,
38:3,
45-90,
2023
LINK
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