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KS-SQI, PCSI
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Publications
Professor Yi
Lab 301
Publications
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Research Articles
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Research Articles
Research Articles 카테고리
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1993
43
"고객만족과 관여도에 관한 연구"
이유재,
경영논집,
27,
111-130,
1993
42
"An Investigation into Priming Effects of Advertising Context"
Youjae Yi,
한국경영학회 학술회의 발표논문집,
431-447,
1993
41
"Multitrait-Multimethod Matrices in Consumer Research: Critiq…"
Richard P Bagozzi, Youjae Yi,
Journal of Consumer Psychology,
2(2),
143-170,
1993
LINK
40
"Effects of Gender and Non-Job Attitude on Job Satisfaction"
Youjae Yi,
한희영교수 정년기념 논문집,
357-370,
1993
39
"An Investigation into the Indirect Effects of Advertisements…"
Youjae Yi,
오상락교수 정년기념 논문집,
502-506,
1993
38
"The Determinants of Consumer Satisfaction: The Moderating Ro…"
Youjae Yi,
Advances in Consumer Research,
20,
502-506,
1993
LINK
37
"Contextual Priming Effects in Print Advertisements: The Mode…"
Youjae Yi,
Journal of Advertising,
22(2),
1-10,
1993
LINK
1992
36
"Testing Hypotheses about Methods, Traits, and Communalities …"
Richard P Bagozzi, Youjae Yi,
Applied Psychological Measurement,
16(4),
373-380,
1992
LINK
35
"Appraisal Processes in the Enactment of Intentions to Use Co…"
Richard P Bagozzi, Hans Baumgartner, Youjae Yi,
Psychology & Marketing,
9(6),
469-486,
1992
LINK
34
"A Cross-National Comparison of Country-of-Origin Effects on …"
Sung-Tai Hong, Youjae Yi,
Journal of International Consumer Marketing,
4(4),
49-71,
1992
LINK
33
"State- and Action-Orientation and the Theory of Reasoned Act…"
Richard P. Bagozzi, Hans Baumgartner, Youjae Yi,
Journal of Consumer Research,
18(4),
505-518,
1992
LINK
32
"New Perspectives in Attitude Research"
Youjae Yi, Ken Gray,
Advances in Consumer Research,
19,
319-322,
1992
LINK
31
"Multiple Comparison and Cross-Validation in Structural Equat…"
Youjae Yi, Kent Nassen,
Developments in Marketing Science,
15,
407-411,
1992
LINK
30
"Assumptions of the Two-Step Approach: Reply to Anderson and …"
Claes Fornell, Youjae Yi,
Sociological Methods & Research,
20(3),
334-339,
1992
LINK
29
"Assumptions of the Two-Step Approach to Latent Variable Mode…"
Claes Fornell, Youjae Yi,
Sociological Methods & Research,
20(3),
291-320,
1992
LINK
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