Research Articles 13 페이지 | Lab301

1992
32

"New Perspectives in Attitude Research" Youjae Yi, Ken Gray, Advances in Consumer Research, 19, 319-322, 1992

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31

"Multiple Comparison and Cross-Validation in Structural Equat…" Youjae Yi, Kent Nassen, Developments in Marketing Science, 15, 407-411, 1992

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30

"Assumptions of the Two-Step Approach: Reply to Anderson and …" Claes Fornell, Youjae Yi, Sociological Methods & Research, 20(3), 334-339, 1992

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29

"Assumptions of the Two-Step Approach to Latent Variable Mode…" Claes Fornell, Youjae Yi, Sociological Methods & Research, 20(3), 291-320, 1992

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1991
28

"Multitrait-Multimethod Matrices in Consumer Research" Richard P. Bagozzi, Youjae Yi, Journal of Consumer Research, 17:4, 426-439, 1991

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27

"Priming Effects of Advertising Context on Product Evaluation…" Youjae Yi, Proceedings of the Society for Consumer Psychology, 1991
26

"Assessing Construct Validity in Organizational Research" Richard P Bagozzi, Youjae Yi, Lynn W Phillips, Administrative Science Quarterly, 36(3), 421-458, 1991

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25

"Direct Regression, Reverse Regression, and Covariance Struct…" Claes Fornell, Byong-Duk Rhee, Youjae Yi, Marketing Letters, 2(3), 309-320, 1991

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24

"The Influence of Contextual Priming on Advertising Effects" Youjae Yi, Advances in Consumer Research, 18, 417-425, 1991

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23

"The Effects of Advertising Context on Consumer Responses" Amna Kirmani, Youjae Yi, Advances in Consumer Research, 18, 414-416, 1991

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22

"On the Use of Structural Equation Models in Experimental Des…" Richard P Bagozzi, Youjae Yi, Surrendra Singh, International Journal of Research in Marketing, 8(2), 125-140, 1991

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21

"Coupon Usage and the Theory of Reasoned Action" Richard P Bagozzi, Hans Baumgartner, Youjae Yi, Advances in Consumer Research, 18, 24-27, 1991

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1990
20

"Assessing Method Variance in Multitrait-Multimethod Matrices…" Richard P Bagozzi, Youjae Yi, Journal of Applied Psychology, 75(5), 547-560, 1990

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19

"New Perspectives on the Application of Structural Equation M…" Richard P. Bagozzi, Youjae Yi, American Marketing Educators' Conference Proceedings, 1990
18

"The Effects of Contextual Priming in Print Advertisements" Youjae Yi, Journal of Consumer Research, 17(2), 215-222, 1990

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