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Professor Yi
Profile Family English Profile
Lab 301
Alumni Current Students Lab 301 Board
Publications
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Projects
KS-SQI, PCSI
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Research Articles 카테고리

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  • 1989
  • 1988
  • 1989

  • 6
    "Antecedents of Behavior Change" Youjae Yi, Developments in Marketing Science, 12, 12-17, 1989
  • 5
    "An Investigation into the Role of Intentions as Mediators of…" Richard P Bagozzi, Johann Baumgartner, Youjae Yi, Journal of Economic Psychology, 10(1), 35-63, 1989
    LINK
  • 4
    "On the Evaluation of Main Effects in Multiplicative Regressi…" Youjae Yi, Journal of the Market Research Society, 31(1), 133-138, 1989
    LINK
  • 3
    "On the Use of Event History Analysis for a Dynamic Process" Youjae Yi, American Marketing Association Winter Educators' Conference Proceedings, 26-31, 1989
  • 1988

  • 2
    "Assessing Main Effects in Interactive Regression Models" Youjae Yi, American Marketing Association Educators' Conference Proceedings, 1-21, 1988
    LINK
  • 1
    "On the Evaluation of Structural Equation Models" Richard P. Bagozzi, Youjae Yi, Journal of the Academy of Marketing Science, 16(1), 74-97, 1988
    LINK
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Prof. Youjae Yi

Lab 301

SNU Business School

Seoul National University Business School, Lab 301, Prof. Youjae Yi

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