LOGIN
JOIN
Professor Yi
Profile
Family
English Profile
Lab 301
Alumni
Current Students
Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
Board
Board
Home
Professor Yi
Profile
Family
English Profile
Lab 301
Alumni
Current Students
Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
Board
Board
LOGIN
JOIN
Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
ALL
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1990
17
"A Critical Review of Consumer Satisfaction"
Youjae Yi,
Review of Marketing,
4(1),
68-123,
1990
16
"Cognitive and Affective Priming Effects of the Context for P…"
Youjae Yi,
Journal of Advertising,
19(2),
40-48,
1990
LINK
15
"Direct and Indirect Approaches to Advertising Persuasion: Wh…"
Youjae Yi,
Journal of Business Research,
20(4),
279-290,
1990
LINK
14
"The Indirect Effects of Advertisements designed to Change Pr…"
Youjae Yi,
Psychology and Marketing,
7(1),
47-63,
1990
LINK
13
"Reference Level Explanation of the Foot-in-the-Door Effect"
Youjae Yi,
American Marketing Association Winter Educators' Conference Proceedings,
120-124,
1990
12
"The Level of Effort Required for Behavior as a Moderator of …"
RP Bagozzi, Youjae Yi, J Baumgartner,
European Journal of Social Psychology,
20(1),
45-59,
1990
LINK
1989
11
"Rejoinder to: an Investigation of the Structure of Expectanc…"
Youjae Yi,
International Journal of Research in Marketing,
6(2),
89-94,
1989
LINK
10
"An Investigation of the Structure of Expectancy-Value Attitu…"
Youjae Yi,
International Journal of Research in Marketing,
6(2),
71-83,
1989
LINK
9
"The Degree of Intention Formation as a Moderator of the Atti…"
Richard P Bagozzi, Youjae Yi,
Social Psychology Quarterly,
52(4),
266-279,
1989
LINK
8
"On the Use of Structural Equation Models in Experimental Des…"
Richard P. Bagozzi, Youjae Yi,
Journal of Marketing Research,
26(3),
271-284,
1989
LINK
7
"The Effects of Visual Cues and Directness of Verbal Claims i…"
Youjae Yi,
American Academy of Advertising Conference Proceedings,
1989
6
"Antecedents of Behavior Change"
Youjae Yi,
Developments in Marketing Science,
12,
12-17,
1989
5
"An Investigation into the Role of Intentions as Mediators of…"
Richard P Bagozzi, Johann Baumgartner, Youjae Yi,
Journal of Economic Psychology,
10(1),
35-63,
1989
LINK
4
"On the Evaluation of Main Effects in Multiplicative Regressi…"
Youjae Yi,
Journal of the Market Research Society,
31(1),
133-138,
1989
LINK
3
"On the Use of Event History Analysis for a Dynamic Process"
Youjae Yi,
American Marketing Association Winter Educators' Conference Proceedings,
26-31,
1989
처음
이전
11
페이지
12
페이지
13
페이지
열린
14
페이지
15
페이지
맨끝
검색
검색대상
제목
내용
제목+내용
글쓴이
글쓴이(코)
검색어
필수
검색
닫기