Research Articles 14 페이지

1990
17

"A Critical Review of Consumer Satisfaction" Youjae Yi, Review of Marketing, 4(1), 68-123, 1990
16

"Cognitive and Affective Priming Effects of the Context for P…" Youjae Yi, Journal of Advertising, 19(2), 40-48, 1990

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15

"Direct and Indirect Approaches to Advertising Persuasion: Wh…" Youjae Yi, Journal of Business Research, 20(4), 279-290, 1990

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14

"The Indirect Effects of Advertisements designed to Change Pr…" Youjae Yi, Psychology and Marketing, 7(1), 47-63, 1990

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13

"Reference Level Explanation of the Foot-in-the-Door Effect" Youjae Yi, American Marketing Association Winter Educators' Conference Proceedings, 120-124, 1990
12

"The Level of Effort Required for Behavior as a Moderator of …" RP Bagozzi, Youjae Yi, J Baumgartner, European Journal of Social Psychology, 20(1), 45-59, 1990

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1989
11

"Rejoinder to: an Investigation of the Structure of Expectanc…" Youjae Yi, International Journal of Research in Marketing, 6(2), 89-94, 1989

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10

"An Investigation of the Structure of Expectancy-Value Attitu…" Youjae Yi, International Journal of Research in Marketing, 6(2), 71-83, 1989

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9

"The Degree of Intention Formation as a Moderator of the Atti…" Richard P Bagozzi, Youjae Yi, Social Psychology Quarterly, 52(4), 266-279, 1989

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8

"On the Use of Structural Equation Models in Experimental Des…" Richard P. Bagozzi, Youjae Yi, Journal of Marketing Research, 26(3), 271-284, 1989

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7

"The Effects of Visual Cues and Directness of Verbal Claims i…" Youjae Yi, American Academy of Advertising Conference Proceedings, 1989
6

"Antecedents of Behavior Change" Youjae Yi, Developments in Marketing Science, 12, 12-17, 1989
5

"An Investigation into the Role of Intentions as Mediators of…" Richard P Bagozzi, Johann Baumgartner, Youjae Yi, Journal of Economic Psychology, 10(1), 35-63, 1989

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4

"On the Evaluation of Main Effects in Multiplicative Regressi…" Youjae Yi, Journal of the Market Research Society, 31(1), 133-138, 1989

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3

"On the Use of Event History Analysis for a Dynamic Process" Youjae Yi, American Marketing Association Winter Educators' Conference Proceedings, 26-31, 1989

1990

1989

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