Research Articles 16 페이지 | Lab301

1989
5

"An Investigation into the Role of Intentions as Mediators of…" Richard P Bagozzi, Johann Baumgartner, Youjae Yi, Journal of Economic Psychology, 10(1), 35-63, 1989

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4

"On the Evaluation of Main Effects in Multiplicative Regressi…" Youjae Yi, Journal of the Market Research Society, 31(1), 133-138, 1989

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3

"On the Use of Event History Analysis for a Dynamic Process" Youjae Yi, American Marketing Association Winter Educators' Conference Proceedings, 26-31, 1989
1988
2

"Assessing Main Effects in Interactive Regression Models" Youjae Yi, American Marketing Association Educators' Conference Proceedings, 1-21, 1988

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1

"On the Evaluation of Structural Equation Models" Richard P. Bagozzi, Youjae Yi, Journal of the Academy of Marketing Science, 16(1), 74-97, 1988

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