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Professor Yi
Profile Family English Profile
Lab 301
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KS-SQI, PCSI
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Research Articles 카테고리

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  • 2011

  • 4
    "서비스품질 측정모형의 우수성 비교 : SERVQUAL모형, Grönroos모형, 3차원품질모형을 중심으로" 이유재, 라선아, 서비스마케팅저널, 4(2), 91-126, 2011
    LINK
  • 3
    "The Long-Term Effects of Sales Promotions on Brand Attitude …" Youjae Yi, Jaemee Yoo, Psychology & Marketing, 28(9), 879-896, 2011
    LINK
  • 2
    "유한킴벌리의 빨아쓰는 키친타올 스카트(R) 출시전략 - 고객의 생활을 리디자인하다" 이유재, 이동일, 양석준, 한국마케팅저널, 12(4), 163-179, 2011
    LINK
  • 1
    "Customer Participation and Citizenship Behavioral Influences…" Youjae Yi, Rajan Nataraajan, Taeshik Gong, Journal of Business Research, 64, 87-95, 2011
    LINK

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랩301

Prof. Youjae Yi

Lab 301

SNU Business School

Seoul National University Business School, Lab 301, Prof. Youjae Yi

1, Gwanak-ro, Gwanak-gu, Seoul, Republic of Korea

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