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Professor Yi
Profile Family English Profile
Lab 301
Alumni Current Students Lab 301 Board
Publications
Books Research Articles
Projects
KS-SQI, PCSI
Board
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Research Articles 카테고리

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  • 2023
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  • 열린 분류 2019
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  • 2019

  • 6
    "The Effect of Perceived Economic Mobility on Customer Aggres…" Yongju Kwon, Youjae Yi, Psychology & Marketing, 36(11), 1120-1132, 2019
    LINK
  • 5
    "‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로" 박유경, 이유재, 마케팅연구, 34(3), 47-73, 2019
    LINK
  • 4
    "When Free Gifts Hurt the Promoted Product: The Influence of …" Yookyung Park, Youjae Yi, European Journal of Marketing, 53(7), 1423-1444, 2019
    LINK
  • 3
    "The Effects of One-Sided vs. Two-Sided Review Valence on Ele…" Jihye Park, Youjae Yi, Dawon Kang, Asia Marketing Journal, 21(2), 1-19, 2019
    LINK
  • 2
    "옴니채널 환경에서 고객경험이 리테일러 로열티 및 성과에 미치는 영향 : 백화점과 할인점의 비교" 이미아, 이유재, 경영학연구, 48(1), 211-241, 2019
    LINK
  • 1
    "“Retail is detail! Give consumers a gift rather than a bundl…" Shinyoung Lee, Youjae Yi, Psychology & Marketing, 36(1), 15-27, 2019
    LINK

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랩301

Prof. Youjae Yi

Lab 301

SNU Business School

Seoul National University Business School, Lab 301, Prof. Youjae Yi

1, Gwanak-ro, Gwanak-gu, Seoul, Republic of Korea

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