Korean-Standard Service Quality Index: Development and Application
- Youjae Yi , Jun Youb Lee
- Asia-Pacific Advances in Consumer Research
In an effort to meet the needs for new service quality measurement, we have developed the Korean Standard-Service Quality Index (KS-SQI). The purpose of this study is to provide a brief description of the KS-SQI model. In the paper we wish to develop an index of service quality that can be applied to various services, to apply the service quality index to various services in Korea, and to confirm consequences of service quality improvement from the viewpoints of company and customers.