International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm
- Year
- 1994
- Author(s)
- Dong-Sung Cho, Jinah Choi, Youjae Yi
- Journal
- International Journal of Advertising
- Volume
- 13(1)
- Pages
- 77-92
- Link
- https://doi.org/10.1080/02650487.1994.11104562 1405회 연결
