서비스 애호도와 의사 애호도가 재구매의도에 미치는 영향에 관한 연구
Year
2001
Author(s)
이유재, 안정기
Journal
소비자학연구
Volume
12(1)
Pages
53-74.
This study has investigated the relationships between various types of service loyalty and repurchase intentions. It has theoretically examined four types of service loyalty: true loyalty, pseudo-loyalty, latent loyalty. and non-loyalty. An empirical study is then conducted to examine the differences between true loyalty and pseudo-loyalty in terms of their consequences. The results show that pseudo-loyalty has less significant effects on repurchase intentions than true loyalty. It is also found that service loyalty is affected by perceived service costs as well as by perceived service quality.