Rejoinder to: An investigation of the structure of expectancy-value attitude and its implications

International Journal of Research in Marketing

Volume 6, Issue 2, December 1989, Pages 89-94

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R.P. Bagozzi
Expectancy-value attitude models: An analysis of critical theoretical issues
International Journal of Research in Marketing
(1985)
R.P. Bagozzi et al.
An investigation into the role of intentions as mediators of the attitude-behavior relationship
Journal of Economic Psychology
(1989)
R.E. Burnkrant et al.
The structure and antecedents of the normative and attitudinal components of Fishbein's theory of reasoned action
Journal of Experimental Social Psychology
(1988)
P. Vanden Abeele
Comment on “An investigation of the structure of expectancy-value attitude and its implications”
International Journal of Research in Marketing
(1989)
R.P. Bagozzi
A field investigation of causal relationships among cognitions, affect, intentions and behavior
Journal of Marketing Research
(1982)
R.P. Bagozzi
The rebirth of attitude research in marketing
Journal of the Market Research Society
(1988)

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^☆: This issue, pp. 71–83. See also comments of Professor Vanden Abeele, this issue, pp. 85–87.

^†: The author wishes to thank Professor Piet Vanden Abeele, Richard Bagozzi, and Gilles Laurent regarding this stimulating intellectual communication.