: 251.579_001 (2017⵵ 1б)

ǽ: SK 濵 120ȣ
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am


Office: SK 濵 301ȣ
Phone: 880-6941
e-mail:
youjae@snu.ac.kr
Homepage:
http://youjae.com

   

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- , 񽺸, 5, , 2013.
- : Yi, Youjae, Customer Value Creation Behavior, Routledge, 2014.


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3. Gronroos, Christian & Paivi Voima (2013), Critical Service Logic: Making Sense of Value Creation and Co-creation, Journal of the Academy of Marketing Science, 41: 133-150.

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8. Yi, Youjae, Taeshik Gong, & Hyojin Lee (2013), The Impact of Other Customers on Customer Citizenship Behavior, Psychology & Marketing, 30(4), 341-356.

9. Yi, Youjae & Seo Young Kim (2017), The Role of Other Customers during Self-Service Technology Failure, Service Business, in press.

10. Sirianni, Nancy, M. Bitner, S. Brown, & N. Mandel (2013), Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning, Journal of Marketing, 77(November), 108-123.

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21. Gong, Taeshik, Youjae Yi, & Jin Nam Choi (2014), Helping Employees Deal with Dysfunctional Customers: The Underlying Employee Perceived Justice Mechanism," Journal of Service Research, 17(1), 102-116.

22. Mayser, S. & F. Wangenheim (2012), Perceived Fairness of Differential Customer Treatment: Consumers Understanding of Distributive Justice really Matters, Journal of Service Research, 16(1), 99-113.

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24. Chan, Kimmy Wa, Chi Kin Yim, & Simon S.K. Lam (2010), "Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures," Journal of Marketing, 74(3), 48-64.

25. Gregoire, Yany & Robert J. Fisher (2008), "Customer Betrayal and Retaliation: When Your Best Customers Become Your Worst Enemies," Journal of the Academy of Marketing Science, 36 (2), 247-61.

26. Grégoire, Yany, Thomas M. Tripp & Renaud Legoux (2009), "When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance," Journal of Marketing, 73(6), 18-32.

27. Grégoire, Yany, Daniel Laufer, & Thomas M. Tripp (2010), A Comprehensive Model of Customer Direct and Indirect Revenge: Understanding the Effects of Perceived Greed and Customer Power, Journal of the Academy of Marketing Science, 38, 738-758.

28. , û (2014), ֱ , ÿ, 29(6), 121-166.

29. (2016), ǰ, , , οƼα׷ , 濵п, 45(6), 1763-1787.

30. . 󼱾, û (2016), ѱ  ȭ ΰ?: а ν縦 ̷ , 濵п, 45(6), 2015-2064.

 

(1) ߰

- ߰ ǥ: ǥ

- :   

 

(2) ⸻

- Research Proposal

 

(3) ð (ڳ)

- ÿ õ ϰ ִ ǥϸ ߰ ο

 

߰(30%), ⸻(30%), ⸻(30%), Ȩ (10%)

1

3 6

  Introduction

2 3 13

  1, 2

ǥ 뺸
3 3 20

  3, 4

1-3
4 3 27

  5

4-6
5 4 3

  6

7-9
6 4 10

7

10-12
7 4 17

  8

13-15

8 4 24

   9, 10

16-18
9 5 1

 Field Study

Idea Generation
10 5 8

  11, 12

19-21

11 5 15

  13

  22-24

12 5 22

14

25-27
13 5 29

  Research Idea ǥ

14 6 5

  ⸻

15 6 12

  ⸻